Did you know? 51 percent of consumers will stop frequenting a shop after one or two poor in-store experiences – and this is just one of the many examples of how important it is to understand your customers: Who visits a store, where do they spend time and when do they make a purchase decision?
At last week’s EuroShop in Düsseldorf, we showcased our product and feature portfolio that helps to answer these questions. In addition to our best-in-class people counting solutions, live demonstrations included seamless tracking of all visitors throughout the monitored area, measurement of individual dwell times and demographic segmentation in real time.
“We notice an increased demand for ever more precise in-store analytics among our customers – and it is no longer just about visitor counting and calculation of conversion rates. In order to optimize product selection, placement and marketing, precise knowledge of age and gender as well as the purchasing behavior of the relevant customer groups is key”, says Fritz Lembke, Head of Sales at HELLA Aglaia.
Designed to resemble a small retail store, the HELLA Aglaia booth concept highlighted the benefits of our products along the entire customer journey, from store entrance to checkout. Visitors could also check their own dwell time on a screen at the HELLA Aglaia booth – an eye-catching demo and in fact essential information for retailers worldwide: Where do customers go? Which products do they find appealing and what drives their purchase decision? Can staff planning and store layout be optimized accordingly?